Sun Dong Yang is a local food brand that caters a Korean cuisine which has a unique way of selling their food with the cooking pot. The target market for Sun Dong Yang is young moms who’s wanting to cook efficiently for the family, or even when they’re catering an event.

The ideation behind the logo is to showcase that target market itself, the circle behind the logo shows the pot itself and the color combination used are red, yellow, and blue showcase the color of Korean cuisine.