O'Good is a coffee shop located in West Jakarta with the main concept of lifting the philosophy of the 12 zodiac astrology and the philosophy of luck.

We pour this concept into holistic branding, starting from the development of environmental direction, collaterals, to social media management.

Emotional branding that you want to highlight is to give a feeling of luck to people who have different zodiacs and personalities, by serving a handful of luck from a glass of O'Good coffee.