Butterman
Brand Direction / Brand Application /
Social Media / Packaging Design
A hearty breakfast and brunch spot in Berawa.
When we envisioned the branding for Butterman Croissanterie, we wanted to subsume layers of French elements coaxed in modernism to be more easily adaptable in various media and environments. The visual presentation as well as the communication language is playful, casual, and fun. For the interior environment of the store, we need to incorporate local elements together with Butterman Croissanterie's signature components and branding identity to ensure cohesiveness across stores. The store must present an atelier/artisanal feel with an open kitchen to encase a handcrafted/authentic feeling.